Whose team will you be on May 6th when the battle in Marvel’s Captain America: Civil War begins? Be the first to see and experience the face-off of the Super Heroes with limited time “The Battle Begins” merchandise only available in movie theaters.

The Araca Group, a renowned live entertainment merchandising company, has joined forces with DCPI and Marvel Entertainment to bring live event merchandise to moviegoers nationwide. The Araca Group will open 88 Pop-Up Retail locations in movie theaters across the continental US selling eleven limited-time products making up the “The Battle Begins” Collection. Check out thebattlebeginsmerchandise.com for specific locations.

This special Marvel’s Captain America: Civil War merchandise collection will only be available in select movie theaters and feature products for both Super Hero teams and features unique artwork specifically released as part of this assortment. Marvel fans of all ages will find something for them from a variety of fashion forward t-shirts, custom sweatshirts, hats and more. A highly collectible item is sure to be Marvel’s Captain America: Civil War commemorative ticket in a ceramic holder, individually numbered with a limited edition of 5,000.

“We aim to expand the movie going experience by bringing fans unexpected products in a unique shopping experience” said Michael Rego, Chief Executive Officer of The Araca Group. “We are thrilled to offer fans limited-time Marvel’s Captain America: Civil War merchandise for the ultimate live-event experience.”

The Pop-Up Retail Locations will open May 6th in theater lobbies for a limited time, so don’t wait to get your Marvel’s Captain America: Civil War products before they are gone.

Choose your side! Are you Team Cap, or Team Iron Man?